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NFL: Social Video Series
Rather than showcase the clips and plays that were already being discussed across the NFL network, I wanted to try something different. I wanted to create a short-form weekly video series that highlighted some of the more off-beat moments from the most recent week of NFL games. And I wanted to keep people's attention while they browsed on their phone.
The result was 'Every Week Ends With Kay,' featuring Kay Adams: a Tuesday-morning rapid-fire recap built for a scrolling audience.








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